Coca-Cola Marketing Powerhouse Aylin Kosova Bilgin Joins The CMO Syndicate as Chief Marketing Officer & Associate
Washington DC, USA – June 26, 2024 – The CMO Syndicate, a global company of experienced Chief Marketing Officers with over 250+ years of combined corporate executive experience accelerating company growth, is thrilled to announce the addition of Aylin Kosova Bilgin to its team of esteemed Chief Marketing Officers. Aylin, a marketing powerhouse renowned for her various marketing, transformation and leadership roles in The Coca-Cola Company across Latin America, Europe, Eurasia, Middle East and Africa, having touched a massive spectrum of 140+ countries.
Most recently, Aylin spearheaded the Coca-Cola Trademark (TM) Category for Europe since 2021, and was responsible for the European growth strategy, innovation pipeline, marketing calendar / platforms while transforming the company’s flagship category to serve consumers, customers and communities of the future. She was instrumental in helping the Europe Operating Unit remain ahead of previous long-range and annual business plan targets throughout the past 3 years, overdelivering net sales revenue (NSR) and operating income (OI). Her leadership directly contributed a 25% gross profit growth to Global Coca-Cola TM Category by the end of 2023.
"We are incredibly excited to welcome Aylin to The CMO Syndicate," said Ani Matson, Founding Partner of The CMO Syndicate. "Her visionary approach to marketing and her ability to connect with consumers on a profound level makes her an invaluable addition to our team. We are confident that Aylin will help us continue to push the boundaries of marketing transformation and excellence in the age of accelerated digitalization for our clients globally."
As a member of The CMO Syndicate, Aylin will join a dynamic group of marketing leaders dedicated to sharing insights, best practices, and innovative strategies to shape the future of marketing. Her role will involve collaborating with CEOs & CMOs to foster a culture of innovation and drive transformative marketing initiatives across various industries.
"I'm thrilled to be joining The CMO Syndicate and collaborating with some of the most talented marketers," said Aylin Kosova Bilgin. "This endeavor presents an exceptional opportunity to exchange insights, foster creativity, and enact substantial business expansion for organizations and brands primed for the next stage of growth. I eagerly anticipate contributing to the accelerated value creation for The CMO Syndicate and its global reach."
The CMO Syndicate continues to expand its network of top-tier marketing professionals, creating a vibrant “Brain Trust” where leaders come together to accelerate profitable growth for clients and create outcomes that matter. Aylin's addition to the team marks a significant milestone in the organization's mission to instigate growth-focused modern marketing - powered by data, scaled through automation and optimized through analytics - that allows forward-thinking global companies to move faster, make smarter decisions and achieve richer consumer, customer and community engagement.
Aylin is also an entrepreneur, an angel investor and board advisor, and is dedicating time to lecturing and speaking engagements to develop organizations, teams and capabilities.
About The CMO Syndicate
The CMO Syndicate is a company of seasoned Chief Marketing Officers with over 250+ years of combined corporate executive marketing experience operating and accelerating organizational growth and profitability, on an advisory, project or interim basis. The CMO Syndicate serves as a conduit to unparalleled executive marketing leadership and experience drawn from years of hands-on management of businesses and their growth.
Its specialized services are designed to elevate marketing operations and accelerate sustainable growth for businesses across industries and geographies. Its model provides immediate access to top-tier executive guidance, helping companies globally address strategic gaps, optimize marketing performance, and achieve their long-term goals.
Clients benefit from the collective knowledge and expertise of the syndicate, leveraging the power of the “brain trust” to gain strategic insights, implement proven methodologies, and access a global network of preferred suppliers. Through its comprehensive solutions, it aims to empower businesses with both visionary thinking and grounded realism, positioning them for transformative business outcomes that matter and lasting success. More information available at www.CMOsyndicate.com
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