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About Aylin
A distinguished executive renowned for her strategic leadership and transformative impact in global markets. With over 25 years of marketing and entrepreneurial experience, she excels in transforming and scaling businesses to achieve accelerated growth. Aylin’s visionary approach and extensive international background consistently yield exceptional results, positioning her as a pivotal figure in the global business landscape.
Her expertise spans shaping consumer-centric marketing strategies, owning P&L, fostering innovation pipelines, and developing demand-driving (and award-winning) marketing platforms and investment strategies. Aylin is a curious, lifelong learner with a deep focus on the future of marketing. She’s on a mission to future-proof the industry—powered by data, scaled through automation, optimized with analytics & AI, and accelerated through agility.
Aylin frequently speaks on topics such as AI-driven marketing and the future of marketing in an AI-powered world. She is also an advocate for AI’s role in transforming the marketing landscape and serves as a Board Member and Advisor for Bounce Watch, an AI-powered data platform.
Industry Experience
- Global Marketing Leadership
- Business & Marketing Growth Planning
- Brand Purpose & Developing Competitive Advantage
- AI Applications for Growth
- Launching and Scaling AI-Powered Platforms
- Contemporary Marketing Strategies
- Marketing Transformation
- Building the Modern Marketing Organization
- Driving Data-Driven Decision Making
- Managing Value with Consumer Centricity & Advanced Analytics
- Curiosity-Driven Culture and Learning Development
- Integrated Consumer Experiences
- Assets Sponsorships & Partnerships
- Change Management: Organizational, Cultural, and Structural Transformation
Specialties
- Global Marketing Leadership
- Business & Marketing Growth Planning
- Brand Purpose & Developing Competitive Advantage
- AI Applications for Growth
- Marketing Transformation
- Building the Modern Marketing Organization
- Managing Value with Consumer Centricity & Advanced Analytics
- Integrated Consumer Experiences
- Assets, Sponsorships & Partnerships
- Change Management: Organizational, Cultural and Structural Transformation
Business Wins
- Infused new energy into multibillion-dollar Coca-Cola Europe business, delivering the first growth in years. Turned stagnant performance into exceeding growth targets for three consecutive years and delivering 77% of Europe OI, significantly elevating all business metric targets (market share, brand equity leadership ratio) thanks to visionary contemporary marketing strategies and plans that captured the new and next interest of target audiences.
- Guided the successful launch of BounceWatch.com by providing expert strategic advice on marketing and business transformation, helping the founders shape the platform's growth and positioning. Achieved rapid scale to 500,000+ start-ups, attracting global VC interest and surpassing growth targets.
- Developed a diverse culture; led, coached, and empowered a multinational, multi-functional team that worked together to grow Coca-Cola TM across Europe. Increased engagement by 8 points and enablement by 22 points in one year, driving a culture of curiosity and continuous learning throughout the organization.
- Built a more resilient, future-ready operating model for Coca-Cola Latin America Group (adopted by the global Coca-Cola enterprise), enabling mega-growth, including a double-digit rise in revenue for key brands despite the COVID period. The transformation positioned the region to be data-driven and ready for the world of the future.
- Brought new life (and relevancy) to a highly diverse multinational region across Turkey, the Caucasus, and Central Asia by leading a full-scale business and marketing transformation. This revitalization restored growth in all nine markets and positioned the region as the fastest-growing business unit worldwide for two consecutive years.
- Provided expert consulting services to diverse companies, including Fortune 500 enterprises and local businesses; developed customized solutions and workshops, and supervised engagements that guided clients to overcome challenges and skyrocket both top and bottom lines.
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Executive Marketing Experience
- VP of Coca-Cola Trademark Category Europe
- Board Advisor for Marketing and AI for Growth
- VP of Marketing Transformation Latin America
- Independent Consultant & Entrepreneur (2011-2016)
- Angel Investor, Board Member, Board Advisor for Marketing
- Lecturer – Istanbul Kadir Has University
- Worldwide Speaker
- Marketing Career and Leadership Coach