About Ani
CEOs and Boards count on Ani for sound digital and technology decisions related to marketing.
Ani has extensive strategic marketing expertise. Before becoming a Founding Partner of The CMO Syndicate, she enjoyed a twenty-year career in a broad range of leadership positions that cut across marketing strategy, digital transformation, and data analytics.
Ani is a seasoned professional with current clients in the telecom, insurance, and biotechnology sectors. She has held executive positions at prestigious organizations such as the National Education Association’s Member Benefits Corporation and S&P Global’s Aviation Week Group. An accomplished entrepreneur, Ani successfully launched, managed, and sold a publishing company before the age of 30, demonstrating her strong business acumen and leadership skills.
Ani currently teaches strategic marketing courses at Georgetown University’s Master’s in Integrated Marketing Communications program.
Ani is driven to serve her community and her peers. She serves on the Board of Every Mind, Help Heal Vets, and is an advisor with the Business Continuity Taskforce at the Maryland Tech Council.
An avid learner, Ms. Matson received a BA in International Relations from Clark University, an MBA from the Robert H. Smith School of Business at the University of Maryland, a Strategic Marketing Management (SMM) Certificate from Harvard Business School, and an Executive Data Science Specialization from The Johns Hopkins University.
Industry Experience
- AI Technology
- Membership organizations
- Insurance
- Banking
- Publishing (Aviation, Aerospace, Oil Pricing)
- Biotechnology
- Military
- Luxury Goods
Specialties
- Strategic planning
- Digital transformation
- Marketing technology
- Brand positioning
- Board alignment
Business Wins
- Managed relationships with diverse constituency groups including 14,000 state and local Affiliates across the United States and several international groups. I managed a budget of $50MM annually with assets across products at over $10B.
- Built a high performing senior management team to carry out the mission of the organization by growing the portfolio of strategic partnerships as well as building the marketing infrastructure to support growth.
- Accelerated growth through the launch of a new responsive, ecommerce website, and the improvement of email, digital, social, CRM, mobile technologies. Increased digital acquisition by 20-50% for various product lines.
- Championed the use of data and technology to understand customer behaviour, optimize messaging across platforms and predict the “next best product” along the customer journey, contributing to 20% lift in sales.
- Grew Customer Call Center impact by expanding its capabilities to digital channels, through online chat and social care. Gained 20% lift in customer engagement as a result.
Executive Marketing Experience
- CEO, Digital Marketing Strategies LLC.
- CMO, Blue Star Families
- CMO, Worldwide ERC
- CMO, NEA Member Benefits Corporation
- Head of Online Marketing, NFIB
- Corporate Marketing Director, UCG, Oil Price Information Service (OPIS)
- Head of Marketing, The McGraw-Hill Companies
- Co-Founder, South America Report