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About Aylin
A distinguished executive renowned for her strategic leadership and transformative impact in global markets. With over 25 years of marketing and entrepreneurial experience, she excels in transforming and scaling businesses to achieve accelerated growth in revenue and profitability. Aylin’s visionary approach and extensive international background consistently yield exceptional results, positioning her as a pivotal figure in the global business landscape. Her expertise spans shaping consumer-centric marketing strategy, owning P&L, fostering innovation pipelines, developing demand-driving (and award winning) marketing platforms and investment strategies. Aylin is a curious, lifelong learner with energy, commitment, and an entrepreneurial approach, and she is on a mission to future-proof the marketing industry powered by data, scaled through automation, optimized with analytics & ai, accelerated through agility.
Industry Experience
- Consumer Packaged Goods
- Private Equity & Venture Capital
- Business Franchises
- Marketing Services
- Sports and Entertainment
- Senior Advisory; Executive Coaching
Specialties
- Global Marketing Leadership
- Business & Marketing Growth Planning
- Brand Purpose & Developing Competitive Advantage
- AI Applications for Growth
- Marketing Transformation
- Building the Modern Marketing Organization
- Managing Value with Consumer Centricity & Advanced Analytics
- Integrated Consumer Experiences
- Assets, Sponsorships & Partnerships
- Change Management: Organizational, Cultural and Structural Transformation
Business Wins
- Infused new energy to multibillion-dollar Coca-Cola Europe business, delivering the first growth in years; Turned stagnant performance into exceeding growth targets 3 years in a row and delivering 77% of Europe OI and significantly elevated all business metric targets (market share; brand equity, leadership ratio)
- Developed a diverse culture; led, coached, and empowered a multinational, multi-functional team that worked together to grow Coca-Cola TM across Europe. Increased engagement by 8 points and enablement by 22 points in 1 year
- Built a more resilient, future-ready operating model for Coca-Cola Latin America Group (adopted by the global Coca-Cola enterprise), enabling mega growth such as double-digit rise in revenue for key brands despite Covid period.
- Brought new life (and relevancy) to a highly diverse multinational region across Turkey, Caucasus and Central Asia via leading a full blast business and marketing transformation; which gave the business a life-saving jolt, restoring growth in all 9 markets and positioning the region as the fastest-growing business unit worldwide— in 2 consecutive years.
- Provided expert consulting services to diverse companies including Fortune 500 enterprises and local businesses; developed customized solutions and workshops, and supervised engagements that guided clients to overcome challenges and skyrocket the top and bottom lines.
Executive Marketing Experience
- VP of Coca-Cola Trademark Category Europe
- VP of Marketing Transformation Latin America
- Independent Consultant & Entrepreneur (2011-2016)
- Angel Investor, Board Member, Board Advisor for Marketing
- Lecturer – Istanbul Kadir Has University
- Worldwide Speaker
- Marketing Career and Leadership Coach