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About Faisal
Faisal has been helping high-growth digital consumer businesses for over 20 years. He is an experienced, global Chief Marketing Officer, with a strong executive presence, and a proven track record of delivering customer and stakeholder value for high-growth digital consumer and tech businesses and marketplaces. Entrepreneurial and a strategic thinker, he has been instrumental in raising VC and PE investment, and has demonstrable success in building, transforming and leading teams of up to 120 globally in the UK, Europe, US, Latin America, and Africa.
Faisal’s strong leadership and boardroom presence, his skills in performance communications across all levels of the organisation, and his ability to develop and execute successful marketing strategies are why CEOs really enjoy working with him.
According to the CEO of a business he recently worked with, “Faisal has such an overarching view of all things marketing, he can see things coming around the corner and proactively steer the organisation. The brilliance of it all is the way he is able to communicate across to all levels of the organisation, inspire his teams and get everyone on board.”
Industry Experience
- e-Commerce
- Digital Marketplaces
- Lifestyle and Hospitality
- Digital Advertising and Publishing
- Consumer Financial Services
Specialties
- Brand Development
- Digital Customer Acquisition and Activation (CRO)
- Raising Investment
- Consumer Experience
- Artificial Intelligence in Marketing
Business Wins
- Delivered 38% annualised sales growth for a German e-commerce business, taking it from €45M to €120M over 3 years, primarily through strategic expansion into new European markets, diversification of performance marketing channels, and successful strategies to increase basket-size.
- Launched TV and OOH advertising media campaigns for businesses (DRTV and Brandformance), which helped them increase sales overnight and achieve high levels of brand awareness over time.
- Consistently increased Customer Life-time Value across various organisations between 20% and 70% through customer-centric innovation.
- Increased marketing operational output and productivity in content generation, copywriting, translation, graphics design, photo, video and SEO, through Gen AI tools.
- Helped raise up to $50M in capital investment from VCs and PEs.
Executive Marketing Experience
- Global Chief Marketing Officer – expondo gmbh, Germany
- Managing Director – expondo UK Ltd, United Kingdom
- Chief Marketing Officer – blow LTD, United Kingdom
- Co-Founder and CEO – KidSitter Ltd, United Kingdom
- Marketing Director - AT&T Interactive (YP.COM), Glendale, CA USA
- Marketing Director – H&R Block Consumer Financial Services, Irvine, CA, USA