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About Bronwyn
Bronwyn Heys is a global CMO and CEO, who works across countries and cultures and is known for big brand reinvention. Having had experience across all regions of the globe, known for transforming and positioning brands for growth, with a focus on global food brands across Consumer-Packaged Goods (CPG) to Retail/Quick Service Restaurants (QSR). At the heart of her success, has been her ability to take insights and turn that into innovative new products, services and customer experiences with commercial success. Driven by developing differentiated strategies that unlock sustained new business platforms for future growth.
She was the Global Marketing Director and Chief Marketing Officer for YUM Brands - KFC, Taco Bell and Pizza Hut – where she grew the brands globally from Canada to Europe to Asia. Coupled with many years in her career at McDonald’s, Kellogg, Mars, Coca- Cola Amatil and 20th Century Fox.
Her passion is unlocking organisations for growth, through the advantage of brand connection and innovation. She unlocks new opportunities in products and services, that engage and drive revitalised customer experiences.
Industry Experience
- CPG
- Quick Service Restaurants
- Retail
- Entertainment
- Not for Profit
- Associations
- Senior Advisor/Board Director/CEO
Specialties
- Brand Positioning and repositioning
- Consumer Insights
- Business and Brand strategy
- Communications
- Menu/Product Innovation
- Service Design
- Go to Market Strategy
- Global – Local Market alignment
Business Wins
- Transformation Australian Marketing Institute – Brand Proposition, Branding, Website, Marketing Competencies Framework in 18 months.
- Reinvigorated Mars Australia Food portfolio 350 SKUs and revitalized brand positionings and distinctive brand assets.
- Relaunch of Ben’s Original Rice brand with purpose led position – global and local.
- Digital and menu transformation for McDonalds- Kiosks, Loyalty App, Premium Burger platform- 15% growth.
- Drove McCafe platform for growth with renewed customer experience and operational excellence.
- Developing 100 New menu/product concepts globally KFC.
- Global brand positioning and design KFC – All global markets.
- Launched Abbott’s Village Bakery Bread into Australian market $20M year 1 with 15 years of growth.
- Successfully integrated mergers and acquisitions of CPG brands into portfolios including rationalization.
- Leadership locally and globally of media and creative agency rosters from pitches to scope work to refinement of global media and creative planning and execution.
Executive Marketing Experience
- CEO - Australian Marketing Institute
- Marketing Director/CMO- Mars Foods Australia
- Marketing and Menu Director- McDonald’s Australia
- Marketing & Innovation Director - Coca-Cola Amatil
- Marketing Director – 20th Century FOX
- Marketing & Innovation Director- George Weston Foods
- CMO- YUM (Canada)
- Marketing Director/CMO- KFC Global (USA)
- Head of New Products- Kellogg