AI will revolutionize business and marketing, creating seamless integration that will accelerate sustainable business and brand growth. But there are two concerns that piss me off:
๐๐ฒ๐ฉ๐ ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐ฉ๐ซ๐๐ฉ: Resist the urge to dive into AI application without meticulous planning!
๐๐ข๐ฌ๐ฌ๐ข๐ง๐ ๐๐๐๐ฌ: Marketers must be part of AI decision-making because AI touches people and customers and impacts our brands.
Here's the roadmap:
๐ฏ ๐๐ซ๐ข๐จ๐ซ๐ข๐ญ๐ข๐ณ๐. Create a prioritized list of implementations based on value creation, readiness, and fully loaded implementation costs. Choose projects that your organization can successfully implement and that save time, money, and boost quality.
๐ ๐๐๐๐ฌ๐ฎ๐ซ๐. Set the right success metrics for AI performance. Keep an eye on data accuracy and balance short-term ROI with long-term brand building (NPV).
๐ ๐๐ซ๐๐ฉ๐๐ซ๐. Form a cross-functional AI Council to prioritize, educate, and communicate the AI vision. Involve the right disciplines, including marketing.
AI is groundbreaking and unfamiliar, evoking a mix of fear and excitement. To navigate this uncharted territory effectively it is crucial to engage a cross-functional leadership team which includes marketing, establish AI priorities and a learning plan, and develop metrics that strike the right balance between short- and long-term growth. Adopting and communicating a rigorous implementation approach will boost your organizationโs confidence and capabilities, fostering ongoing learning and improvement.
See my full article here: https://lnkd.in/d3iAk2gE
What are some challenges you have faced with AI and how have you mitigated them? Letโs start a conversation.
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