The CMO Syndicate Welcomes Bronwyn Heys as an Associate Chief Marketing Officer in a Historic International Appointment in Sydney, Australia

Washington DC, USA (April 1, 2024) – The CMO Syndicate, a leading global company of Chief Marketing Officers (CMO) dedicated to harnessing collective CMO experience to deliver accelerated outcomes that matter, is proud to announce the appointment of Bronwyn Heys as an Associate Chief Marketing Officer, effective immediately. Based in Sydney, Australia, this marks a significant milestone as Bronwyn becomes the first international appointment to the Syndicate, specifically tasked with spearheading the organization’s expansion and services to clients in the Asia Pacific Region and beyond. 

Bronwyn Heys brings to The CMO Syndicate Clients an illustrious career spanning over three decades, with marketing leadership roles across some of the world’s most recognized brands including KFC, Mars, McDonald's, Coca-Cola Amatil, 20th Century Fox, and most recently as the Chief Executive Officer of the Australian Marketing Institute (AMI). Under her leadership at the Australian Marketing Institute, Bronwyn was instrumental in revitalizing the organization's brand and launching the AMI Marketers' Competency Framework 2023, demonstrating her commitment to inspiring brilliance at every career stage for marketers. 

She successfully led the KFC brand globally with double digit growth and revitalizing the brand, menu and customer experience. Her tenure at Mars saw her leading the transformation of the brand portfolio for Mars Food brands in Australia, showcasing her ability to innovate and drive brand growth. At McDonald's Australia, Bronwyn was a key figure in menu and marketing strategy, contributing significantly to the brand’s growth in Australia and New Zealand, the third-largest McDonald's market globally. 

Bronwyn’s academic credentials are equally impressive, holding a Bachelor of Commerce in Marketing from University of New South Wales (UNSW), complemented by executive education from the Columbia University (USA), the University of Michigan - Stephen M. Ross School of Business in Executive Leadership (USA), and certifications from the Australian Institute of Company Directors, among others. 

“Bronwyn’s track record of transformative leadership, coupled with her deep understanding of the marketing landscape in the Asia Pacific region, makes her the ideal choice to lead our expansion efforts in these markets,” said Shayne De la Force, Founding Partner at The CMO Syndicate. “Her appointment is not just a testament to her unparalleled expertise but also signals our commitment to serving our clients with the best global talent.” 

Bronwyn’s role will involve working closely with clients in the Asia Pacific to navigate the complexities of modern marketing challenges, leveraging her extensive experience and strategic insight to deliver exceptional results. 

“I am thrilled to join The CMO Syndicate at this pivotal time and look forward to contributing to its mission of fostering excellence in marketing leadership across the globe,” said Bronwyn Heys. “This opportunity to serve the dynamic Asia Pacific market is particularly exciting, and I am eager to leverage my experience to support our clients’ success in this vibrant region.” 

The CMO Syndicate is confident that Bronwyn’s leadership will be instrumental in enhancing its offerings and delivering unparalleled value to its clients in Asia Pacific and beyond. 

For more information about The CMO Syndicate and its services, please visit www.CMOSyndicate.com. 

ABOUT THE CMO SYNDICATE: 

The CMO Syndicate is a distinctive company that connects businesses globally with an elite network of Chief Marketing Officers (CMOs) available for advisory, part-time or project-based consultancy and leadership roles, guided by a mission to harness collective CMO experience to deliver accelerated outcomes that matter. With a purpose rooted in enabling both the Syndicate and its clients to achieve their full potential, this model offers companies of various sizes and stages—from startups to established enterprises—access to top-tier marketing expertise. This approach allows for unprecedented growth, adaptability to rapidly changing markets, and the realization of marketing and business goals through flexible, cost-effective, and impactful engagements, all while fostering a synergy of ambition and expertise. 

Contact: The CMO Syndicate Media Relations Email: hello@CMOSyndicate.com