B2C Leader, Brand Strategist and Innovator Ellen Howse Joins Forces with The CMO Syndicate to Drive CPG Revenue Growth.
Experienced CPG executive helps CEOs and CMOs in the Food & Beverage, Health & Wellness and other B2C sectors grow by developing strong marketing and innovation strategies and driving superior implementation.
The CMO Syndicate is delighted to announce the addition of Ellen Howse to our team of fractional CMOs. Most recently, she served as the Chief Marketing Officer at Dewey's Bakery, a private equity-backed clean cookie company based in North Carolina. Ellen brings extensive experience as both a corporate marketing executive and a fractional CMO and innovation leader for both Fortune 500 companies and start-ups. She drives growth through insights-driven brand strategy and positioning, building and developing the marketing organization, and creating an enduring product innovation pipeline.
As a fractional marketing executive, Ellen has partnered with CEOs and CMOs at industry-leading companies such as pladis Global Godiva Chocolatier, Hello Products LLC and Nestlé Health Science, and PE-funded start-ups. Before that, Ellen spent over six years at Cadbury Beverages (now Keurig Dr Pepper Inc.) in senior-level brand and customer marketing roles before assuming leadership positions at Nabisco Mondelēz International in both marketing and corporate strategy.
Ellen’s key areas of focus are Food & Beverage and Health & Wellness, with a special interest in the unique intersections between the two. Additionally, she possesses broad experience across various other B2C sectors, including personal care, retail, and luxury goods. She has a passion for turning ideas into action by leading and galvanizing cross-functional teams.
As a CMO Associate of The CMO Syndicate, Ellen will focus on expanding the company’s CPG practice through fractional CMO support, strategic exploration of new growth sectors, and the development of high-value, actionable innovation roadmaps for clients.
Reflecting on her new partnership, Ellen states, "I am most impressed with the breadth of sector experience within The CMO Syndicate. It is a wonderful complement to my CPG and B2C expertise. Clients will undoubtedly benefit from the diversity of industry expertise and services that we can provide.”
Founding CMO Syndicate Partner, Jennifer Layne Welch expressed: “We couldn’t be happier to have Ellen join our team. Her extensive CPG experience and her passion for ‘connecting the dots’ between ideas and operational strategies complement our team’s existing capabilities. She will enable us to further broaden our areas of focus and become even stronger internal partners to our clients.”
About The CMO Syndicate
The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs.
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