The 4Ps are dead, bring on the 4Es!
The 4Ps are dead, bring on the 4Es!The 4 Ps of marketing—product, price, place and promotion—have...
Posts by Muriel Lotto:
Muriel Lotto on the Destination CMO Podcast
As a fractional CMO with over three decades of proven results, CMO Syndicate Associate Muriel Lotto...
Should You Choose Between Purpose & Profit?
There seems to be a view that in order to be true to a strong purpose, you need to sacrifice...
Don't start with a pretty picture; start with channels and touchpoints.
Don’t start with a pretty picture! For years, the marketing and the leadership teams have been...
We're Doing CX Wrong...And How To Get It Right
We cannot underestimate the critical relationship between brand promise (marketing) and brand...
Posts by Muriel Lotto:
The 4Ps are dead, bring on the 4Es!
The 4Ps are dead, bring on the 4Es!The 4 Ps of marketing—product, price, place and promotion—have...
Muriel Lotto on the Destination CMO Podcast
As a fractional CMO with over three decades of proven results, CMO Syndicate Associate Muriel Lotto...
Should You Choose Between Purpose & Profit?
There seems to be a view that in order to be true to a strong purpose, you need to sacrifice...
Don't start with a pretty picture; start with channels and touchpoints.
Don’t start with a pretty picture! For years, the marketing and the leadership teams have been...
We're Doing CX Wrong...And How To Get It Right
We cannot underestimate the critical relationship between brand promise (marketing) and brand...