80% of CEOs believe they have superior customer experience, yet only 8% of their customers agree.

80% of CEOs believe they have superior customer experience, yet only 8% of their customers agree.

Some CEOs think a good customer experience has no real positive financial value.

A strong customer experience is a win-win for both customers and companies.
 
Customers are not only happier which leads to higher loyalty and LTV but, a positive CX can actually save time and money in the long run.

Consider these facts and stats —
 
1 — Superior experience helps to earn stronger loyalty among customers. Turning customers into promoters means that they buy more, stay longer and make recommendations to their friends.
 
2 — Customer experience leaders typically grow their revenue 4% – 8% above their industry.

3 — Per a Forrester study, customer experience leaders achieved compound average revenue growth of 17% over five (5) years in comparison to the CX laggards who had just 3% growth.
 
But, exactly how do you improve customer experience in a way that guarantees ROI?
 
You need to understand best practices not just in how to improve the experience for the customer but, how to monetize the experience and save money for the company. Try working with a Fractional Chief Marketing Officer who specializes in a strategic customer experience, rather than trying to go it alone.
 
How have you improved your customer experience?

About The CMO Syndicate

The CMO Syndicate is a diverse group of world-class Chief Marketing Officers who rapidly solve growth and profit problems for CEOs, VCs, CMOs, and PE firms. As global CMOs from the world’s top companies, The CMO Syndicate is not a traditional marketing consulting agency, and we are not typical marketing or growth consultants. We are growth experts and operators who actually do the work on a part-time or project basis as outsourced fractional and interim CMOs.